Use promocode SAVE10 to save $10 off your purchase of $100 or more going on 4/24/23-4/28/23!


When the fish start biting, never miss an opportunity by stocking up the supplies you need to reel in the big one.


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  1. Rapala R12 Charging Base
    Rapala Rapala R12 Charging Base
  2. Berkley Money Badger Lures
    Berkley Fishing Berkley Money Badger Lures
    As low as $6.99
  3. Berkley 3.5" PowerBait PowerStinger
    Berkley Fishing Berkley 3.5" PowerBait PowerStinger
    As low as $8.99
  4. Berkley Gulp! SR Crawler
    Berkley Fishing Berkley Gulp! SR Crawler
    As low as $6.99
  5. Berkley Gulp! 3" Minnows
    Berkley Fishing Berkley Gulp! 3" Minnows
    As low as $6.99
  6. Berkley Gulp! 4" Minnows
    Berkley Fishing Berkley Gulp! 4" Minnows
    As low as $6.99
  7. Spiderwire Durabraid Fishing Line
    Spiderwire Spiderwire Durabraid Fishing Line
    As low as $11.99
  8. Shakespeare Spider Man Fishing Kit
    Shakespeare Shakespeare Spider Man Fishing Kit
  9. Berkley 1/2oz SlobberKnocker Jig
    Berkley Fishing Berkley 1/2oz SlobberKnocker Jig
    As low as $11.99
  10. Fenwick Elite Light Finesse Spinning Rod
    Fenwick Fenwick Elite Light Finesse Spinning Rod
    As low as $139.95
  11. Rapala Original ThunderStick
    Rapala Rapala Original ThunderStick
    As low as $5.99
  12. Northland Fishing Tackle Reed-Runner Frog Bait
    Northland Fishing Northland Fishing Tackle Reed-Runner Frog Bait
    As low as $6.99
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Get Ready for Fishing Season at L&M Fleet Supply

Find the best fishing supplies at one of our 10 locations across the upper midwest as well as conveniently through our online store. We carry all of the popular brands you’re in search of, like Plano, Northland Fishing and Zebco, among many others.

Essential Fishing Gear for Your Next Outing

For your upcoming excursion, you’ll need a rod, reel, fishing line and some type of bait at the very least. But there is some other gear that is sure to make your day on the water much more successful. Make sure to stock up on the following:

Different Types of Fishing Bait

There are so many unique species of fish out there, so a fisherman must adapt to the characteristics of his prey. For instance, the best time to go after walleye is during the spring and fall seasons because this type of fish likes prolonged low light conditions. Try bait like a Berkley Gulp! Fake Minnow, which has the added benefit of extra scent dispersion.

A fish species like largemouth bass, on the other hand, are often found hanging out in weedy shorelines, among lilly pads and other cool areas of the lake. As such, they are known to bite certain types of fake worms, like PowerBait Worms and frog lures like this Lunkerhunt Lunker.

Those fishing trout, grayling or salmon get outfitted for an upcoming fly fishing trip at L&M Fleet Supply, where you’ll find all you need for a successful day on the stream, from fly jigs to scale boards to waders and more.


Where can I buy fishing licenses?

Your state’s Department of Natural Resources (DNR) agency normally sells licenses either through their website or by phone.

What type of fishing pole do I need?

There are a variety of fishing poles for all types of angling. Stop by any one of our stores and we’ll be happy to fit with the right one